To test the toughness and reliability of the new Toyota FJ Cruiser, we dropped two guys in the middle of nowhere. The idea was to create online and TV show that allowed Australia to follow their journey back to civilisation.
The show was also played on Foxtel and became one of their most watched branded content.
One Way In. One Way Out.
Awards:
One Show: Silver
One Show Entertainment: Silver
AWARD awards: Bronze Integrated