https://vwkanaan.com V. Wassim Kanaan Mon, 18 May 2026 00:38:25 +0000 https://vwkanaan.com en https://vwkanaan.com/Hello Thu, 28 Jan 2021 18:41:10 +0000 V. Wassim Kanaan https://vwkanaan.com/Hello https://vwkanaan.com/RMIT-University-What-The-Future Fri, 07 Mar 2025 20:49:33 +0000 V. Wassim Kanaan https://vwkanaan.com/RMIT-University-What-The-Future A human truth. Turned into a musical video for a global brand campaign. Instead of creating another cliche manifesto for a university, we leaned into to a truth no one wants to talk about: The anxiety young people are feeling about the state of the world. Introducing ‘What The Future’ https://vwkanaan.com/Zespri-Healthier-Ways Sun, 06 Jul 2025 20:56:45 +0000 V. Wassim Kanaan https://vwkanaan.com/Zespri-Healthier-Ways Aussie Kids are exposed 2,800 junk food ads on the school run every year. Healthier Ways helped parents avoid junk food advertising and restaurants on the way to and from school. https://vwkanaan.com/Hyundai-Little-Angels Thu, 04 Feb 2021 08:47:28 +0000 V. Wassim Kanaan https://vwkanaan.com/Hyundai-Little-Angels Little devils get possessed&nbsp;by peace in this campaign for Hyundai's new Santa Fe. This campaign also became Hyundai's best performing creative of all time in Australia. <img width="640" height="442" width_o="640" height_o="442" data-src="https://freight.cargo.site/t/original/i/20df1e2a3aad74315a34e8b6d4e389a75b154209758aa483dc36ed09fb51bae7/1.jpg" data-mid="190828986" border="0" src="https://freight.cargo.site/w/640/i/20df1e2a3aad74315a34e8b6d4e389a75b154209758aa483dc36ed09fb51bae7/1.jpg" /> <img width="640" height="169" width_o="640" height_o="169" data-src="https://freight.cargo.site/t/original/i/bcc3b77725ada18685d63349a5f73bed708001e9847a1e06251ddc870b43beb9/4.jpg" data-mid="190828985" border="0" src="https://freight.cargo.site/w/640/i/bcc3b77725ada18685d63349a5f73bed708001e9847a1e06251ddc870b43beb9/4.jpg" /> <img width="640" height="476" width_o="640" height_o="476" data-src="https://freight.cargo.site/t/original/i/cbb4786814bb453cb15e1cd4221645d9e5dc45dda643003dfa5fcd5f17319fe8/2.jpg" data-mid="190828987" border="0" src="https://freight.cargo.site/w/640/i/cbb4786814bb453cb15e1cd4221645d9e5dc45dda643003dfa5fcd5f17319fe8/2.jpg" /> https://vwkanaan.com/Optus-5Gs Fri, 09 Oct 2020 01:33:00 +0000 V. Wassim Kanaan https://vwkanaan.com/Optus-5Gs Different '5Gs' were used to help people understand how 5G works. &gt; https://vwkanaan.com/No-Ugly-Sleep-Tonic-Lullabies Mon, 19 Apr 2021 19:56:43 +0000 V. Wassim Kanaan https://vwkanaan.com/No-Ugly-Sleep-Tonic-Lullabies No Ugly Lullabies turned what keeps people awake into what gets them to sleep. We asked people what keeps them awake through our social channels. In 48 hours we turned hundreds of responses into bespoke lullabies, which were sent back to our insomniacs on World Sleep Day. https://vwkanaan.com/No-Ugly-Hydrate-Frontgredients Thu, 09 Dec 2021 05:08:41 +0000 V. Wassim Kanaan https://vwkanaan.com/No-Ugly-Hydrate-Frontgredients We couldn't compete with the major players in the sports drink category on a brand level. Where we can compete is our ingredients. Introducing &nbsp; “Drink The Ingredients, Not The Brand.” We doubled down on our ingredients label and turned that into our branding, PR stunt and in-store activation. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/cdc5f02566d696c2179353937a0c40563473fffb7936cc62bfb8d5964bef2c29/Twist-to-GIF_graded_under10mb.gif" data-mid="190828995" border="0" src="https://freight.cargo.site/w/800/i/cdc5f02566d696c2179353937a0c40563473fffb7936cc62bfb8d5964bef2c29/Twist-to-GIF_graded_under10mb.gif" />We advertised right next to The Coca Cola sign, Powerade and Gatorade ads. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/25070df2adeca58e5d22457015c22e1e65f177a6dcf846e1f0642a9e581bcf37/2_OOH-INSITU_01-1.png" data-mid="190828989" border="0" src="https://freight.cargo.site/w/1000/i/25070df2adeca58e5d22457015c22e1e65f177a6dcf846e1f0642a9e581bcf37/2_OOH-INSITU_01-1.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/57927fa8fc1a810329214f0f98550686c27a7ca8c74f6f57ed58fafff67e209b/NO-UGLY_HERO_D-AD_04_WITH-TYPE.jpg" data-mid="190828991" border="0" src="https://freight.cargo.site/w/1000/i/57927fa8fc1a810329214f0f98550686c27a7ca8c74f6f57ed58fafff67e209b/NO-UGLY_HERO_D-AD_04_WITH-TYPE.jpg" /> <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/9626e5f0535911c58a3a9a69a7cd844fd62135f387bd3bde563248e4c0809870/1-NO-UGLY_HERO_D-AD-v2.jpg" data-mid="190828992" border="0" src="https://freight.cargo.site/w/1000/i/9626e5f0535911c58a3a9a69a7cd844fd62135f387bd3bde563248e4c0809870/1-NO-UGLY_HERO_D-AD-v2.jpg" /> The bottles were made available for purchase in-store, followed by Woolworths stocking the tonics for the first time across Australia. <img width="1814" height="1701" width_o="1814" height_o="1701" data-src="https://freight.cargo.site/t/original/i/c51299421fc7d82fd5e60f5fd4579573d3ef5010f8bf265614b28ed9a8664f3d/2.jpg" data-mid="190828994" border="0" src="https://freight.cargo.site/w/1000/i/c51299421fc7d82fd5e60f5fd4579573d3ef5010f8bf265614b28ed9a8664f3d/2.jpg" /> <img width="1814" height="1018" width_o="1814" height_o="1018" data-src="https://freight.cargo.site/t/original/i/83e65817d948232d469e50a2e6672ec5a933d2e30c13610ef44e64dbbdb9be4d/1.jpg" data-mid="190828993" border="0" src="https://freight.cargo.site/w/1000/i/83e65817d948232d469e50a2e6672ec5a933d2e30c13610ef44e64dbbdb9be4d/1.jpg" /> We also asked consumers to shed light on what goes into some of the drinks out there. https://vwkanaan.com/Hyundai-Have-You-Tried-It Fri, 30 Sep 2022 06:16:35 +0000 V. Wassim Kanaan https://vwkanaan.com/Hyundai-Have-You-Tried-It Creatively led Hyundai's first brand campaign in 20 years with the launch of ‘Imagine That’ brand platform, followed by a campaign. From film, social, outdoor, activation, digital through to CRM and delearship comms. https://vwkanaan.com/LandCruiser-Emergency-Network Sun, 22 May 2016 01:30:12 +0000 V. Wassim Kanaan https://vwkanaan.com/LandCruiser-Emergency-Network Over 65% of Australia still receives no mobile signal. So we turned Australia's most popular 4x4s, Toyota LandCruisers, into a roving mobile network by creating a simple, inexpensive signal-providing device with upto a 25km range. https://vwkanaan.com/BIG-W-How-Good-s-That Mon, 18 May 2026 00:38:25 +0000 V. Wassim Kanaan https://vwkanaan.com/BIG-W-How-Good-s-That A campaign built from social up, rather than the other way around. Retail brands portray life as glossy. But in reality, it's anything but that. We wanted to move away from the polished version of family life you often see in advertising, and instead lean into where parents actually are: in the real world, group chats, YouTube Shorts, TikToks, and video calls. That's where reality lives. The new BIG W platform turns the real, unfiltered realities of parenting, into our ads. &nbsp; Even turning 9x16 into our TV ads. Not the other way around.